Netflix’s Share of Internet Traffic Grows – The Wall Street Journal
Netflix is becoming an even bigger consumer of the Internet’s peak capacity, a testament to the streaming video service’s growth but a source of conflict with broadband providers.
Some New Data Emphasizes The Drift To OTT Viewing – MediaPost
A new online survey from Mixpo of 130 U.S media planners and buyers shows the quiet and impressive growth of the OTT content market to advertisers.
Online Video Rises On Connected TV – MediaPost
Connected TVs have seen rapidly growing digital video usage, while laptops and PCs have seen a significant decline.
OTT Use Among Consumers 55+ – Centris Marketing Science
Over-the-top (OTT) video is not just the province of the young.
Is “Made for Digital” the Future of Video? – Click Z
The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate with consumers.