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Home / All posts tagged Digital

All posts tagged Digital

May 29/2014
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Online News Roundup: Online Video Rises On Connected TV; New Data Emphasizes Drift To OTT Viewing

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Netflix’s Share of Internet Traffic Grows – The Wall Street Journal
Netflix is becoming an even bigger consumer of the Internet’s peak capacity, a testament to the streaming video service’s growth but a source of conflict with broadband providers.

Some New Data Emphasizes The Drift To OTT Viewing – MediaPost
A new online survey from Mixpo of 130 U.S media planners and buyers shows the quiet and impressive growth of the OTT content market to advertisers.

Online Video Rises On Connected TV – MediaPost
Connected TVs have seen rapidly growing digital video usage, while laptops and PCs have seen a significant decline.

OTT Use Among Consumers 55+ – Centris Marketing Science
Over-the-top  (OTT) video is not just the province of the young. 

Is “Made for Digital” the Future of Video? – Click Z
The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate with consumers.

March 12/2014
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Online Video News Round Up: MLB, NBA, NHL combining efforts to launch digital video channel

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MLB, NBA, NHL combining efforts to launch digital video channel – Bloguin
MLB, the NBA, the NHL, NASCAR, and Campus Insiders are all partnering to launch a new digital video channel called 120 Sports, which will focus on two minute videos providing highlights, interviews, and analysis of the participating sports.

CEA Study: OTT Video Enhancing, Not Replacing, Traditional TV – Streaming Media
Traditional TV providers, such as cable, satellite, and fiber, serve 79 percent of U.S. adults with online access, and digital video is a supplement to that content, not a replacement.

29% of US broadband users watch video on mobile – Broadband TV News
Roughly 29% of US broadband users watch video on a mobile phone monthly, with the average user watching 1.7 hours of video on a mobile phone each week, according to Parks Associates.

Survey: 72% of Millennials Use Free Video Streaming, 60% Use SVOD Services – Video Nuze
TiVo’s 2013 Millennial Video Entertainment survey reveals that 72% of millennials use free video streaming sources like Hulu, YouTube and network TV sites, making these the most-used source for their video viewing.

Survey Finds Trouble For Cable/Sat-TV Services – Twice
Consumers continue to grow frustrated watching the same channels repeatedly and are migrating more and more to over-the-top (OTT) video streaming alternatives, according to a fourth-quarter 2013 survey outlined in TiVo’s Digitalsmiths’ “Video Trends Report.”

 

March 03/2014
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Online Video News Round Up: Comcast and Netflix reach deal, Roku to debut in 2014

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Digital video innovations mature for a market in flux – Digital Journal
A recent case study highlighted by IRIS.TV showcases growth, innovation and advanced evolution in the digital video marketplace.

Poll: More voters watch video online – Politico
Voters increasingly are ditching live television in favor of streaming shows and movies on their smartphones or tablets, according to new research commissioned by digital firms and shared with POLITICO — findings that suggest campaigns need to embrace new types of advertising to reach them.

Dutch VoD revenues grow 23% in 2013 – Telecompaper
The Dutch entertainment saw a 15 percent drop in revenue in the last quarter of 2013, with volumes down almost 19 percent, according to GfK.

Comcast and Netflix Reach Deal on Service – The New York Times
Comcast, the country’s largest cable and broadband provider, and Netflix, the giant television and movie streaming service, announced an agreement Sunday in which Netflix will pay Comcast for faster and more reliable access to Comcast’s subscribers.

Roku said to be weighing initial public offering in 2014 – Bloomberg
Roku Inc., the maker of set-top boxes that connect TVs to the Internet, is weighing an initial public offering in the U.S. this year, according to people with knowledge of the matter.

February 21/2014
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Online Video News Round Up: Mobile devices take storm, Video consumption booming, TV doubles

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Online Video Is the Key to Reaching Millennials, Says Comscore – Online Video
For brands trying to reach younger customers, online video is a smart way to go. That’s one conclusion from “Marketing to Millennials: 5 Things Every Marketer Should Know,” a research report just released by the measurement experts at ComScore.

Digital video innovations mature for a market influx – Digital Journal
A recent case study highlighted by IRIS.TV showcases growth, innovation and advanced evolution in the digital video marketplace.

Mobile devices will take Internet by storm by 2018: Report – Business Standard
Networking experts have reportedly warned that mobile devices will soon crowd the internet. Last week, Cisco had said that by 2018, mobile data could grow 11 times in the next four years, reaching 18 exabytes (1 exabyte is equal to 1 billion gigabytes) per month.

With video consumption booming, content marketers take notice – Digital Journal
As content marketing strategies continue to evolve and to demonstrate deeper sophistication, more strategists are incorporating video into their content calendars.

Chile, Brazil have LATAM’s highest broadband speed for VOD – Rapid TV News
Chile and Brazil have the highest average speeds for broadband connections in Latin America, according to the latest report from Netflix which analyses Internet connections for video-on-demand (VOD) delivery.

Study: TV Everywhere Doubles, Tablets Drive Usage – MediaPost
TV Everywhere is taking off. So says the early data. The number of authenticated TV Everywhere streams doubled in 2013 to 574.2 million, up from 222.5 million in 2012, according to a just-released report from Adobe benchmarking the service. Adobe powers many of the TV Everywhere rollouts from cablers.

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