Online Video Is the Key to Reaching Millennials, Says Comscore – Online Video
For brands trying to reach younger customers, online video is a smart way to go. That’s one conclusion from “Marketing to Millennials: 5 Things Every Marketer Should Know,” a research report just released by the measurement experts at ComScore.
Digital video innovations mature for a market influx – Digital Journal
A recent case study highlighted by IRIS.TV showcases growth, innovation and advanced evolution in the digital video marketplace.
Mobile devices will take Internet by storm by 2018: Report – Business Standard
Networking experts have reportedly warned that mobile devices will soon crowd the internet. Last week, Cisco had said that by 2018, mobile data could grow 11 times in the next four years, reaching 18 exabytes (1 exabyte is equal to 1 billion gigabytes) per month.
With video consumption booming, content marketers take notice – Digital Journal
As content marketing strategies continue to evolve and to demonstrate deeper sophistication, more strategists are incorporating video into their content calendars.
Chile, Brazil have LATAM’s highest broadband speed for VOD – Rapid TV News
Chile and Brazil have the highest average speeds for broadband connections in Latin America, according to the latest report from Netflix which analyses Internet connections for video-on-demand (VOD) delivery.
Study: TV Everywhere Doubles, Tablets Drive Usage – MediaPost
TV Everywhere is taking off. So says the early data. The number of authenticated TV Everywhere streams doubled in 2013 to 574.2 million, up from 222.5 million in 2012, according to a just-released report from Adobe benchmarking the service. Adobe powers many of the TV Everywhere rollouts from cablers.